Vision, Mission & Values

Vision 

We are a hub that fosters connection and optimism within the Stony Plain Road and Area  business community to make our corridor a unique and attractive destination.

Mission 

We support the prosperity of the SPR area by championing local businesses, strengthening  the reputation of the area, and building mutually beneficial connections.

Values 

We help cultivate connections, build relationships, and foster innovative approaches to  attract and retain businesses.

We promote initiatives that respect the dignity and wellbeing of businesses, visitors, and  residents.

We steward members’ trust and resources effectively and responsibly, and are  transparent about our progress and processes.

We champion the vibrant and diverse business community of the SPR area, collaboratively  delivering programs and services that create remarkable experiences for businesses,  visitors, and residents.

Pillars & Actions 

Reflecting on these updated Vision, Mission, and Values statements, the Board also  developed new strategic pillars for the organization. These pillars outline the four principal goals of the organization and should be used to assess whether new and existing projects  fit into the current goals of the Stony Plain Road Business Association.

The four pillars are:

• Supporting an Evolving and Connected Business Community

• Building and Sustaining Board Momentum

• Creating a Distinct Destination for Businesses and Customers alike.  • Championing Stony Plain Road and Area