“Mini Mobsters” Offer Fresh Take On Fundraising!
The Lobster Mobsters have introduced a new fundraising mechanism that encourages simplicity and ease of use! We spoke with co-owner Colby Campbell to explore their new program, the Mini Mobsters Fundraiser!
The Mini Mobster Fundraiser:
- Start Your Campaign
Fundraising coordinators can register a campaign online in about 5 minutes at thelobstermobsters.com/fundraising
- Share & Track
Upon approval, fundraising coordinators receive login credentials and instructions, allowing them to easily manage campaign participants. Sellers are provided unique weblinks that easily track all the orders from each participant individually, allowing for transparent management!
- Collect!
When the campaign ends The Lobster Mobsters handle all the hard work in packing your orders up, having them ready for pick up or delivered to a predetermined location! Plus, 10% of each order's total price is earned toward your campaign - Everybody wins!
Did anything specific contribute to the creation of this program?
“We’re always trying to give back to the community,” says Colby. “We’re often asked a lot for sponsorship opportunities, but as a small business we only do so much. The Mini Mobsters program allows us to help out in a more regular and consistent capacity.” Virtually anyone can submit a campaign and start in a short time.
What kind of exposure is this bringing your business?
“The program is still pretty new, but we have lots of participants who are selling our products and reaching people who have not heard of us before, or who haven’t had the opportunity to try it.” Colby also mentions how it will be interesting to review campaign data over the coming months to identify any trends. Considering his weekly newsletter already has nearly 10,000 subscribers, along with 13K followers on Instagram and over 46K likes on Facebook, it’s reasonable to expect the Mini Mobsters exposure will help bolster these numbers. “We have lots of participants selling, reaching customers who haven’t heard of us before, or who have yet to try us” he says, underlining the benefit.
Is there anything else you’d like readers to know about The Lobster Mobsters?
We’ve been in business for over 10 years selling east coast seafood, with two stores in the Edmonton metro area and an additional 100-some communities served across Alberta, Saskatchewan, and Manitoba using our mobile food trailers. Customer service and quality has been front and center since day one - That’s what makes us a top choice for seafood!
With an ear to the deck and an eye to the ocean horizon, The Lobster Mobsters are charting a bold path forward as a small business, diversifying how their customer base can use their products while identifying a new revenue stream that provides a benefit - Check them out!
The Lobster Mobsters
17011 100 Ave NW
thelobstermobsters.com
11am-6pm, Wednesday - Sunday
