Job Opportunity: Marketing Coordinator

We are looking for a strategic, smart, and sassy individual to join our team.  As a multi-faceted communications professional, you are responsible for developing creative and engaging marketing, and consumer campaigns to drive our brand. You weave engaging stories and innovative campaigns matching our passion for local business and place-building.

You will champion www.RallyfortheRoad.com, expand and implement a new consumer targeted strategy, and create content and campaigns supporting our business improvement area during a major infrastructure development.

Ideally you have experience in marketing and communications or are a true grinder. Currently this position is structured as part time with plans to develop into full time within a year - great for a parent re-emerging into the workforce or a gig worker wanting to still make rent and have a secret night life.

Responsibilities:

External Communications & Marketing

• Sets and elevates the tone and brand activation of SPR
• Ability to utilize multi-channel communications tools and platforms
• Understands the importance in developing good messaging via ideation, development, activation, evaluation
• Planning, writing, and editing variety of communications materials; deepening audience engagement and relations via web-based targeted content on social media and other platforms
• Seeks innovative ways to broaden the reach and awareness of SPR

Digital and Print Media Coordination

• Management of website and social media monitoring and engagement ensuring the associations active online presence
• Coordination and monitoring of marketing campaigns, responding to DM’s and inquiries within the messaging and branding of SPR BIA
• Responsible for maintaining and cultivating positive relations with media, influencers, and communications specialists
• Working with various vendors and contractors to ensure our communications and marketing strategies are results-driven and impactful
• Assisting in the creation and circulation of positive and proactive graphic content; previous design experience is an asset
• Identifying trends and developing media relations strategies to support our brand and area development

Brand Marketing and Activation

• Ensuring consistency in all current brand application and messaging, while being aware of its' growth and evolution
• Developing creative results-orientated marketing and communications to deliver on our brand promise
• Forward-looking strategic planning to elevate and activate our brand awareness and familiarity with both local neighborhood and Capital region consumers

Outcomes & Measurers

• Annual and Quarterly goals will be established in collaboration with SPR strategic plans, activities, and budgetary areas. Direct report to ED.
• As a membership-focused organization working on-site and within central-west Edmonton, limited evenings and weekend work will be required from time-to-time.

 

Skills and Knowledge:

• You are a team player and understand the value of working in a small team with varying duties and collaborations; you are ready and willing to support the whole team at times
• Post-secondary degree or diploma or working experience  in marketing, communications, public relations, arts & cultural management, or sales
• Experience and working knowledge of social media platforms, Wordpress, MailerLite, Canva,  and photography and graphic design and a Google-based environment
• Well-developed project management skills to successfully manage multiple projects
• Exceptionally strong verbal and written communication skills
• Comfortable in working in an environment with a small team and a constantly changing environment

 

Compensation:

• $25,500 - $31,800 annually, 24 hrs/week
• Includes health, dental and prescription benefits after three months.
• Flex-time within an on-site work environment.

 

Interested individuals should send a short video, cover letter, or creative introduction by 31 October 2024 to:

Todd Janes - Executive Director

Stony Plain Road Business Association

Via email: [email protected] or

In person/chocolate telegrams to:
#336, 10045 - 1566 Street NW, Edmonton, AB T5P 2P7